Cultural differences and Expectancy Violations Theory Essay

Cultural differences and Expectancy Violations Theory - Essay Example However, Judee Burgoon's Expectancy Violations Theory (EVT), with its emphasis on positive and negative valence, is perhaps the most appropriate theory available to explain and account for cultural differences as they relate to our understanding of communication. Burgoon's EVT does not root itself in specific cultural transgressions and therefore does not limit itself in its effort to measure perceived positive and negative reactions to the unspoken message. Some emotions and traits can be readily transferred universally across different cultures. Aggression, happiness, laughter and fear are generally recognized around the world. However, some actions and messages are interpreted differently by various cultures with unique social traditions. Eye contact, movement, and posture all have symbolic meaning unique to various cultures. Touching is a symbol that has wide-ranging and varied meaning in different settings. By understanding the meaning of touching to a given culture, EVT can evaluate its impact and measure the positive or negative effect it may have. As with touching, other actions also demand a thorough knowledge of the cultural significance of the action.